Tuesday, September 09, 2003

Is it just me or do you see problems with this as well? Disney plans to sell (for a MSRP of $6.99) a DVD that will self destruct once opened in 48 hours. Disney (affectionately known by me as "the Evil Empire") is trying to crowd in on the DVD rental business. I can see some significant issues with this, though. What if the package accidentaly opens before you want to view it? Can you return it? If you can, doesn't that defeat the purpose? Buy one of these things, watch it, then return it saying it was defective. Plus, for $6.99 you could almost rent the thing twice from Hollywood Video and you could keep it for 5 days at a pop. Disney is banking on Good old-fashioned American Laziness.