"Softer & Stronger For YOUR End Zone"
That's the new slogan for Charmin toilet paper that will be unveiled during the 2004 Superbowl on Feb. 1st. For the first time ever Procter & Gamble is buying a commercial spot during the big game. The spot that will debut at the game will show a quarterback bending over to grab the snap from the center, only to be distracted by a piece of toilet paper, rather than the traditional towel, hanging from the center's waistband