Google Search Goes Local:
Local.google.com is the address of the beta site set up to help searchers get more local results. as an employee of Verizon Directories I still beleive there is nothing better than the online yellow pages when actually looking for a local business. Keep in mind there will still be people who are just doing research on the site as opposed to actually looking to do business with the company they click on. That means Google advertisers will still be paying for clicks that don't generate business. With online yellow pages, people searching are buyers. Especially with our new Pay Per Click campaign where advertisers only pay for their placement if someone clicks on them. Not to mention the Verizon Superpages is force behind MSN, Lycos, Infospace, NetZero and many others' online Yellow Pages.