New treat: Low-carb doggie ice cream
Eskimo Pie plans to roll out diet ice cream for dogs.
April 22, 2004: 9:24 AM EDT

TORONTO (Reuters) - The maker of Eskimo Pie ice cream said on Tuesday it was launching cold treats for hot dogs who want to stay slim and cool this summer.

CoolBrands International says its Dogsters ice cream for dogs is low in sugar and carbohydrate, and is better for the average pooch than normal sweet ice cream.

"Dogs love ice cream," CoolBrands said in a statement announcing a global deal to sell the canine dessert.

It did not say what portion of the $5 billion-a-year U.S. petfood market it hoped to capture with the new product.