Interesting story about how to attract viewers to women's golf. According to Jan Stephenson...a predominant female golfer...this is how it should be done:

"We have to promote sex appeal. It's a fact of life. The people who watch are predominantly male, and they won't keep watching if the girls aren't beautiful. That's not just the LPGA Tour, either. In Australia the highest-rated television event is the women's surf championship. Why is that?"

Later, she said: "Everyone wants to skirt it, but it's true. You have Tiger [Woods] and Phil and Adam Scott and Aaron Baddeley. They are gorgeous. Their clothes are beautiful; everything about them is exciting. So we have to catch up. The women are not the best players -- the men are. The women are not the best athletes -- the men are. Whether we like it or not, we have to promote sex, because sex sells. I think you have to shock."

I'm sure this story will cause a stir around the circles of the women's tour, but could you imagine if Rush Limbaugh said this?