Monday, February 07, 2005

Fox or Chicken? Network Pulls Ad at NFL's request

For my taste, I thought the GoDaddy Ad on the Super Bowl broadcast wasn't very good. That being said, the Fax network had agreed to broadcast a 2nd ad for the company. At the NFL's request, they pulled it at the last minute. Watching the ad I could understand if Fax had told GoDaddy they did not want to air their ad from the start, but the fact they chose not to air it after appriving the ad...and only pulling it at the NFL's request...seems like a chicken move to me. You can view the commercial here. The good thing is, GoDaddy won;t have to pay the 2.4 million bucks for this 2nd spot & they will get far more exposure for this lack of airing than they would have received for actually showing the ad. BTW, the "Tobasco" commercial showed more skin and was racier IMO.

What happened to Go Daddy's 2nd Super Bowl Ad
As you may have noticed our Super Bowl ad only appeared during the scheduled first quarter spot. It was scheduled to run also in the second ad position during the final two minute warning. Our ad never ran a second time. Instead, in its place, we saw an advertisement promoting "The Simpsons."The NFL persuaded FOX to pull our ad.We immediately contacted Fox to find out what happened. Here's what we were told: After our first ad was aired, the NFL became upset and they, together with Fox, decided to pull the ad from running a second time. Because we purchased two spots, we were also entitled to a "Brought to you by" 5 second marquis spot. They also chose to pull the marquis spot.Our ad is finishing high in opinion polls.So far in early opinion polls, our ad seems to be finishing fairly high. In fact, in checking the one on the Fox site, it is in the number two position. Not bad for an ad that could only be aired once.Stay tuned for more news as it develops.I'm sure you'll be hearing more about this over the next few days. I believe that it's the first time ever a decision was made to pull an ad after it had already been run once during the same broadcast.If you haven't seen our Super Bowl ad, or want to see it again, there's a link provided in the previous Blog entry "Pre-Super Bowl coverage" that will take you to it.