Wednesday, October 06, 2004

Why Pay for Coffee When All You Need Is Connectivity?

It makes sense. A lot of people who stop in at Starbucks or some other Wireless Hotspot feel obligated to purchase something in order to use the connection. This article outlines FreedomNet Solutions vision of a wireless parking lot. A place where salespeople can go to connect, check e-mail and get out fo their quick without ever leaving their car.

The pitch goes like this. Salespeople only make money when they are selling. They don't want to stop for a cup of coffee just in order to check e-mail or process an order. The solution: Create a parking lot hotspot. Retailers agree to rig out their parking areas with wireless access, and pre-paid users pull in just long enough to do their business without leaving their cars